East Beast started with a dog named Kota and a deep love for heritage.

As an Iranian American, I’ve often felt like I’m living between two worlds—too Persian in some spaces, not Persian enough in others. East Beast is where those worlds meet. It’s my way of weaving the richness of Middle Eastern design, tradition, and storytelling into the everyday joy of loving a pet.

This isn’t just a business. It’s a love letter to where I come from and who I share my life with. To all the pets who make our lives a little louder, messier, and better—and to the cultures that raised us with beauty and meaning in every detail.

At East Beast, we take these special relationships one step further by introducing our furry friends to our cultures through enriching toys and designs that take a pet's point of view.